"It's important that we hold ourselves to a certain standard every day that we're here, for we're here for a very specific purpose, and not by chance."

- Rashmi Roy, Co-founder

Our Core Values

The standards we live by.
Go the extra mile core value of Fuelled icon
Go the extra mile
We believe in going the extra mile for our customers, our co-workers and the company. We know that if we can deliver a WOW experience to our customers through our customer service, then that results in word of mouth which is the driving force behind real growth.
Lead by example core value of Fuelled icon
Lead by example
We understand that there is literally no other way to lead than from the front. We cannot lead if we are not willing to do. We cannot teach or expect anyone to follow our lead if we haven't done the work ourselves and set the standard on what to do and how to do it.
Loyalty core value of Fuelled icon
We believe in loyalty to our customers because without them we serve no purpose. We are loyal teammates because they are the ones in the trenches with us fighting for our mission to help others. We are loyal to ourselves and to these core values; because they shape us and define what we believe will make us successful.
Extreme ownership and discipline core value of Fuelled icon
Extreme ownership and discipline
We take extreme ownership of the tasks in hand and always make sure to see them through to completion. We know that we are bigger than our biggest excuses. We also take ownership of other tasks in the company because we know that it’s teamwork and we can only succeed if we work as a team. If one teammate fails, the whole team fails.
Always be learning core value of Fuelled icon
Always be learning
We believe that a truly fulfilled life is a life of growth and learning, both personally and professionally. We are always learning and striving to better the company and ourselves. We know that learning is essential to growing and that our personal growth and performance have a direct impact on the company’s growth and performance.
Stay humble core value of Fuelled icon
Stay humble
We believe in staying humble. We believe in always being respectful to other people. We don’t take credit for individual successes but instead give credit to those who made the success collectively possible.
Believe core value of Fuelled icon
We believe in our ultimate vision, in the bigger picture, the direction we are all collectively moving in and exactly what needs to be done to get there. We believe what Fuelled stands for, and in these core values and we live by them.
Believe core value of Fuelled icon
Never Settle
Excellence is what drives the elite. We don't believe in settling for anything less than excellent. If it can be made better, we will make it better. Whether it be our product, or service, or the whole customer experience. It might take time, but we're always working on making everything we do better.